Origin of the project
In the mid-2000s, the price of natural gas in the United States had markedly increased, as it had around the world. For this reason, by the time an order from TAYLOR BRICKS was received, BERALMAR had already supplied several petcoke firing facilities to the US market, in spite of the fact that all the production in this market is of face bricks, i.e. a product with added value and which is therefore more resistant to high energy costs, while being more demanding in terms of its visual appearance.
In this context the order from TAYLOR BRICKS of Salisbury (North Carolina) represented an even greater challenge, given the wide colour range of its catalogue of formats, which ranged from black to white. Firing white face bricks with petcoke was unthinkable up to that point.